Coming Soon Properties | Jeff & Tracey Schween | Santa Rosa Luxury Real Estate Team

Launch with Private Exclusive

Sell your home faster

Compass Private Exclusive is an exclusive listing platform that allows sellers to quietly market their home before it’s available to the public. These listings are shared only within the Compass network — meaning your property is visible to thousands of top agents and serious, qualified buyers before it ever hits the MLS. It’s a powerful way to test pricing, maintain privacy, and create early interest without the pressure of public showings or online exposure. For many Sonoma County sellers, a Private Exclusive offers the best of both worlds: privacy and strategic visibility.

Selling off-market through a Compass Private Exclusive offers sellers more control and less stress. It’s ideal for homeowners who value privacy, don’t want open houses or online exposure, or simply prefer a quieter, more strategic sale. Maybe you’re preparing your next move and don’t want neighbors or coworkers to know your plans just yet. Maybe you’re testing pricing before going live, or your home is still being prepared for photos and staging. With Compass Private Exclusive, you can attract qualified, motivated buyers through the Compass network — without the pressure of public days on market or digital footprints that can impact perception later. It’s a smart, flexible way to sell when timing, privacy, and positioning matter most.

Will my home still get enough exposure?
Yes and to a more focused audience. Compass agents represent a large share of luxury buyers, especially in markets like Sonoma County where discretion matters.

Can I switch from Private Exclusive to public MLS later?
Absolutely. Many sellers start privately to gauge interest and then launch publicly once they’ve refined pricing or prepared marketing materials.

Does it affect my home’s “days on market”?
No! Because Private Exclusives aren’t on the MLS, your official days on market don’t start until your public debut.

How do I get access to Private Exclusive listings?
You’ll need to work with a Compass agent (like us!). Only clients of Compass agents can view or tour these off-market homes.

Are Private Exclusives priced differently?
Not necessarily. Some sellers use them to test pricing before going public, but the properties are often premium homes with unique features or privacy concerns.

Can I make an offer on a Private Exclusive?
Yes just like any other listing. If both sides agree, the transaction proceeds normally; it’s simply not advertised publicly.