Meet The Schween Group

Sonoma County’s Leading Real Estate Team for Buying, Selling & Building Fine Homes

Meet the Schween Group

Top 1% REALTORS® in Sonoma County | Santa Rosa’s Trusted Real Estate Team

The Schween Group, led by Jeff Schween, ranks among the Top 1% of REALTORS® in Sonoma County—a recognition earned through decades of proven results, market expertise, and an unwavering commitment to clients. Based in Santa Rosa, California, the team represents buyers and sellers across Sonoma County’s premier communities, including Fountaingrove, Bennett Valley, Healdsburg, Kenwood, Petaluma, and the surrounding Wine Country.

A father-daughter partnership built on trust and innovation, The Schween Group blends Jeff’s 30+ years of local real estate experience with Kelsey’s modern marketing strategies and Compass technology to deliver a personalized, forward-thinking approach. Their clients often describe them as “the best real estate agents in Santa Rosa”—known for transparent communication, creative problem-solving, and exceptional results in both luxury and lifestyle markets.

Every client receives a custom strategy, designed around their goals—whether that’s buying a first home, selling a signature estate, or investing in Sonoma County’s vibrant real estate market. Tracey Schween, Director of Operations, ensures every detail is managed seamlessly, keeping clients informed and confident from start to close.

Recognized for excellence by Compass, BAREIS, Broker Metrics, and Real Trends, The Schween Group continues to set the standard for real estate professionalism, innovation, and results throughout Sonoma County and the North Bay.

Based on BARIES, Broker Metrics & Real Trends.

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Recent Blog Posts

Real Estate

What's My Land Worth?

Jeff Schween  |  April 19, 2020

If you do not already know this, the secret to selling is to objectively evaluate what you have relative to other sold offering’s then price yours competitively, or no… Read more

What Are You Waiting for?

Jeff Schween  |  May 19, 2019

Homeownership rates have varied over decades, though mildly from 58 to 68 percent.

We Need More New Homes

Jeff Schween  |  January 5, 2020

The most sought product line in real estate in our region these ...

Wait For It...

Jeff Schween  |  December 31, 2023

Real Estate

Tis the Season to Enjoy

Jeff Schween  |  January 3, 2024

The Unique Year Ahead

April 29, 2019

Last year’s story line was a new one our community had not experienced before...

Real Estate

The Luxury Home Marketplace

Jeff Schween  |  December 1, 2024

The Genesis for Our New World

May 3, 2019

According to BAREIS, as March concluded, Sonoma County had exactly 449 non-commercial parcels...

Real Estate

The Beat of the Marketplace

Jeff Schween  |  May 22, 2022

Real Estate

The Autumn Flurry Begins

Jeff Schween  |  October 29, 2023

Real Estate

Tell Me What You Want…

Jeff Schween  |  December 25, 2023

Market Insights

Sonoma County Housing Market

January 9, 2026

December 2025 Numbers

Real Estate

Sold Out

Jeff Schween  |  February 26, 2023

Real Estate

Smart Markets – Smart Players

Jeff Schween  |  April 5, 2020

As our world works to sort out the current health crisis, we see a marketplace that went from robust gains in activity to essentially an all-out pause. As we all wonde… Read more

Real Estate

Sales Outpace Inventory

Jeff Schween  |  December 12, 2021

Roaring Into the 20's

Jeff Schween  |  January 12, 2020

One of our nation’s most expansive historic decades, the 1920’s, was one filled with enthusiasm, the rise of immense ingenuity and industrialization which lead to pros… Read more

Open to the New

July 30, 2019

Unveiled for the 148th time with its storied past continues to challenge the world’s most proficient experts at every turn.

Real Estate

New Year - New Market Pulse

Jeff Schween  |  January 23, 2023

Real Estate

New Record Lows…of Inventory

Jeff Schween  |  January 29, 2023

New Homes in Sonoma County

Jeff Schween  |  September 1, 2019

We have not been able to say that in any real quantity for more than a decade. With values recovered from the Great Recession coupled with the unique circumstances tha… Read more

Real Estate

New Homes – A Treasured Find

Jeff Schween  |  October 23, 2022

Markets Gaining Momentum

June 30, 2019

The trend continues in our region with increased supply being met with an equal if not greater boost in demand.

Markets Finding Their Balance

October 7, 2018

Markets Finding Their Balance Article.

Real Estate

Market Marches Onward

Jeff Schween  |  June 4, 2023

Making Sense of the Millions

December 14, 2018

California outdoes most the world for its volume of billionaires with FORBES.

Make Mine a Little Dirty

January 25, 2019

From calamity came chaos which has given rise to ingenuity and now hope.

Real Estate

Last of the Lost Months

Jeff Schween  |  June 28, 2020

As forecasted last month, we have seen a significant swing upwards in activity as SIP has started to lift in various localities and business operations - though the mo… Read more

Land - The Secret to Selling

July 7, 2019

The secret to selling is to objectively evaluate what you have relative to other sold offering’s then price yours competitively.

Real Estate

Is The Sky Falling?

Jeff Schween  |  July 10, 2024

Real Estate

Is Patience a Virtue?

Jeff Schween  |  February 14, 2021

Market Insights

Interest in Homes Grows

Jeff Schween  |  March 3, 2025

homes

Interest in Homes Grows

Jeff Schween  |  March 3, 2025

Real Estate

How Much Is My Land Worth

Jeff Schween  |  December 6, 2020

How Much is My Land Worth? If you do not already know this, the secret to selling is to objectively evaluate what you have relative to other sold offering’s then pric… Read more

Holiday Marketplace Arrives

Jeff Schween  |  December 5, 2022

Real Estate

Green Shoots Already Showing

Jeff Schween  |  May 24, 2020

According to data collected by BAREIS MLS, a current overview of Sonoma County indicates an average sold price per-square-foot (psf) of $464 for a single-family home –… Read more

Get the Dirty on Lot Sales

October 14, 2018

Land is valued in many different capacities for not only its location...

Real Estate

Fear = Opportunity

Jeff Schween  |  March 8, 2020

While the financial markets react to fear it typically represents opportunity in real estate as interest rates will favor...

Real Estate

Fauci Mnuchin Powell

Jeff Schween  |  April 12, 2020

Like the old Batman series that denoted the striking action in every fight sequence between the dark knight and his nemesis…our nation’s leaders and overseers are all … Read more

Dubious Times?

Jeff Schween  |  June 10, 2019

The Warriors may be enduring a dubious period at present, but our real estate markets certainly are not.

Don't Sleep on This Market

Jeff Schween  |  January 19, 2020

Deal or No Deal?

February 22, 2019

It provides a similar though more meaningful experience than I could ever have imagined.

Real Estate

Curve Flattening…What’s Next?

Jeff Schween  |  May 3, 2020

Still within a never seen before event like the one we are all living through currently, we are left with more questions than answers, more fears than hopes. We were a… Read more

Commerce on the Rise

February 15, 2019

When we think of our economy, we must be keenly attuned to the fact.

Real Estate

Buying a Newly Built Home

Jeff Schween  |  May 1, 2022

Real Estate

As the World Turns, We Pause

Jeff Schween  |  March 29, 2020

As we work to shut down a bustling economy in order to eliminate or suppress...

Are You Ok?

May 1, 2019

A simple phrase as we know it, having visited dear friends in Australia we encountered this timely and common phrase along our journey.

Real Estate

Another Rung Up the Ladder

Jeff Schween  |  March 7, 2022

An Expansive Year Ahead

Jeff Schween  |  February 2, 2020

Twenty-Twenty vision is considered optimal with regards to your sight and witnessing the data points over that last six months tells us we are expecting a longer marke… Read more

Real Estate

A Summer of Distractions

Jeff Schween  |  July 28, 2022

A Season of Emphasis

Jeff Schween  |  December 8, 2019

Since life is never static – until it is over – we find balance is hard to achieve along the way. Most people tend toward some in-balance in their lives and work to pl… Read more

A Run on Dirt

November 29, 2018

The earth beneath our feet is always evolving but the man-made disaster.

Real Estate

A Market Thrusting Ahead

Jeff Schween  |  July 28, 2022

Real Estate

A Market Moving Laterally

Jeff Schween  |  July 2, 2023

A Home for the Holidays

Jeff Schween  |  December 27, 2021

Real Estate

A Changing LAND-scape

Jeff Schween  |  July 28, 2022

Real Estate

A Black Eye Month

Jeff Schween  |  September 24, 2023

Real Estate

Without Sellers - Sales Plummet

Jeff Schween  |  August 8, 2021

Without Sellers - Sales Plummet As demand swells and willing sellers dissipate, this can create a drought effect within our markets and be falsely reflected as sales … Read more

Real Estate

Will Sellers Be Persuaded to the Market?

Jeff Schween  |  February 21, 2021

Will Sellers be Persuaded to the Market? That is this year’s big question. Our region has endured turbulent times recently with fires, floods, power shut offs and eve… Read more

Where Will the New Inventory Come From?

Jeff Schween  |  November 10, 2019

Real Estate

What We Know Now

Jeff Schween  |  January 24, 2021

What We Know Now None of us will ever be able to forget the year we just lived through. It will be well-written and spoken about for decades - maybe even centuries - t… Read more

Trends Intact – Markets Shrug Off Slow Start

Jeff Schween  |  October 27, 2019

Sonoma County real estate markets may have struggled to...

There Is Gold in Them Thar Hills…

Jeff Schween  |  December 1, 2019

If you do not already know this, the secret to selling is to objectively evaluate what you have relative to other sold offering’s then

Real Estate

The Year in New Homes

Jeff Schween  |  February 7, 2021

The Year in New Homes The most sought product line in real estate in our region these days is the newly constructed home. As our markets deal with a new set of normal … Read more

Real Estate

The Stranglehold of Unrealized New Inventory

Jeff Schween  |  October 31, 2021

The Stranglehold of Unrealized New Inventory Everybody is talking supply chain issues regardless of the commodity and we are experiencing this in housing just as much.… Read more

The Scarcity of Winter With the Demands of Summer

Jeff Schween  |  September 19, 2021

The Scarcity of Winter with the Demands of Summer What it typically takes for a market to satiate buying demand is robust new construction along with a plethora of sel… Read more

Real Estate

The Allure of Owning a Newly Built Home

Jeff Schween  |  August 23, 2020

The most sought product line in real estate in our region these days is the newly constructed home. As our markets deal with a new set of normal conditions – pandemic,… Read more

Real Estate

The Allure of a New Home

Jeff Schween  |  May 30, 2021

The Allure of a New Home The most sought product line in real estate in our region these days is the newly constructed home. As our markets deal with a new set of norm… Read more

Real Estate

That’s Life…That’s What They say…

Jeff Schween  |  October 11, 2020

Are you numb yet from the new routine we find ourselves in? Does your current work or living situation have you struggling with your financial or mental health? Not to… Read more

Real Estate

Taking Attendance of the Markets

Jeff Schween  |  June 27, 2021

Taking Attendance of the Markets Even as sellers bring their properties to market, they are being greeted by more and more buyers each day. The demands from buyers sin… Read more

Real Estate

Summer in Our Rearview Mirror…Markets Remain Hot!

Jeff Schween  |  October 25, 2020

The heated dog days of summer have passed as we look to breakthrough to winter though our real estate markets remain red hot. The pandemic push to the suburbs continue… Read more

Real Estate

Summer Demand Meets Winter Supplies

Jeff Schween  |  August 22, 2021

Summer Demand Meets Winter Supplies The theme in our region continues, more people want to live here than leave here. The Santa Rosa metro region is working to accomm… Read more

Strong Markets Despite Power Outages & Wildfires

Jeff Schween  |  November 17, 2019

Real Estate

Staying Healthy in an Infected Market

Jeff Schween  |  March 1, 2020

Sonoma County Springs Into Action

April 18, 2019

Spring is in the air and wounds are finally healing from the scars of the trauma dealt our region in October 2017.

Sonoma County Real Estate Markets – Still Sizzling

Jeff Schween  |  September 15, 2019

As reported last month, we were anticipating a buy rally in the market which happen to coincide with a lack of new offerings that has put upward...

Sonoma County Real Estate Market – Stronger Than Last Year

Jeff Schween  |  October 20, 2019

Sonoma County Housing Market Remains Robust

Jeff Schween  |  December 22, 2019

Entering the final stretch of 2019, the data points...

Shrinking Inventory…What’s to Come?

March 29, 2019

Game shows have really become one of our nations pastimes as they emotionally connect.

September Sales Keep Trend Lines Improving

Jeff Schween  |  October 13, 2019

Seller’s, Have They Been Exhausted?

April 18, 2019

Coming off the rush to market a year ago we find that there are just not as many sellers to go around.

Real Estate

Seasons Change…and That Is a Constant

Jeff Schween  |  October 3, 2021

Seasons Change…and That is a Constant As we roll into Fall, we must reflect on the preceding year and take note of incredible moves in our real estate marketplace whil… Read more

Santa Rosa Still Showcasing a Strengthening Marketplace

Jeff Schween  |  December 15, 2019

It’s that time of year when our markets typically are...

Santa Rosa Sizzles in September

Jeff Schween  |  September 29, 2019

We are breaking records all around us. Our national economy has never had this length of continuous expansion, our weather patterns...

Santa Rosa Real Estate Markets Remain Strong

Jeff Schween  |  November 3, 2019

With many pundits trying to make a call on our...

Real Estate

Resilient…Again!

Jeff Schween  |  November 8, 2020

Resilient…Again! A phrase we are using repeatedly that has become all to frequent in our conversations. Webster’s dictionary defines this as one’s ability to withstan… Read more

Real Estate

Residential Real Estate May Be the Winner

Jeff Schween  |  April 26, 2020

Though we are amidst an ongoing Shelter-in-place mandate, we still must look towards how our future may be reshaped. With many having discovered how to work from home … Read more

Real Estate

Records Were Meant to Be Broken!

Jeff Schween  |  April 18, 2021

Records Were Meant to be Broken! As we continue to see a furtherance of deurbanization from core Bay Area markets, Santa Rosa appears to be one of the leading net bene… Read more

Real Estate

Real Estate Markets to Remain Positive

Jeff Schween  |  February 23, 2020

Ready, Set, Go – The Value of Your Land

Jeff Schween  |  February 16, 2020

If you do not already know this, the secret to...

PD Market Trends Regional a Departure From the Past

August 19, 2019

The month of August usually showcases a hiatus in our markets as buyers become distracted by a multitude of events.

PD Market Trends 5 SR Santa Rosa - Hot August Nights

August 23, 2019

Our real estate markets are showcasing a similar vigor. With our Santa Rosa metro region shifting to accommodate the new market dynamics that are upon it, the traditio… Read more

Real Estate

Overheated Summer Markets

Jeff Schween  |  September 5, 2021

Overheated Summer Markets As summer vacations come to an end and schools get into full swing, we expect to see buying interest surge again, and with not much in the wa… Read more

Open This Weekend – The Marketplace

Tracey Schween  |  February 9, 2020

Real Estate

Nothing Else to do…So People Stay Near…Buy Homes

Jeff Schween  |  October 18, 2020

As we manage to gain control over wildfires our markets continue to feel the Pandemic pressure of buyers looking to make our region their new home as they continue to … Read more

Real Estate

Not Like Any Other Year

Jeff Schween  |  November 1, 2020

Not Like Any Other Year Are our markets running out of sellers? It certainly seems to be dwindling even with some choosing to relocate to lower cost areas while tryin… Read more

Real Estate

Not Enough to Go Around

Jeff Schween  |  April 25, 2021

Not Enough to Go Around As the rest of the Bay Area is rediscovering the beauty and desirability of where we live it seems we are running low on sellers. That coupled … Read more

Real Estate

Not Enough Doorknobs to Go Around

Jeff Schween  |  March 14, 2021

Not Enough Doorknobs to Go Around They come in so many finishes, shapes, and sizes and of course they are manufactured at levels that mean they are not all that uniqu… Read more

Real Estate

New Horizons

Jeff Schween  |  April 4, 2021

New Horizons With many urban core residents searching for new horizons, we are seeing these demands put historical strain on our typical supply chain of properties. … Read more

New Homes in Sonoma County Are in Demand

Jeff Schween  |  November 24, 2019

The most sought product line in real estate in our region these days is...

New Homes Are Selling in Sonoma County

Jeff Schween  |  October 6, 2019

We have not been able to say that in any real quantity for more than a decade. With values recovered from the Great Recession...